Can you put a video on a landing page?

Can you put a video on a landing page?

Choose What Type of Video to Use Making sure the content of your video aligns well with your offer so that it’s well-positioned to sell it is key to success. Testimonial Videos: If your landing page visitors are likely to need a bit of convincing, a testimonial video is a powerful way to add social proof to your page.

Do video landing pages convert better?

Statistically, landing pages with videos do tend to convert better. An investigation conducted by Imavex found that using videos on landing pages can increase conversions by over 130 percent – but don’t break out that video camera just yet! There’s more to it than just throwing up a video and hoping for the best.

How much would the conversion rate increase if website’s landing page has a video?

A study by reveals that use of video on landing pages has the power to increase conversion by 80%. Videos increase the time people stay on a page, giving your offer extra time to sink in. Viewers who have the option of reading text or watching a video will usually choose to watch the video.

How long should a video on a landing page be?

I’d recommend shorter videos for landing pages, ideally around 90 seconds – just long enough to convey the essential information about your product or service, but not so long that you risk boring your visitors into bouncing before they convert.

How do I make a video front page?

Uploaded videos

  1. Sign in to YouTube Studio.
  2. From the left menu, select Content.
  3. Select a video by clicking its thumbnail.
  4. Under “Thumbnail”, select Upload thumbnail.
  5. Choose the file you’d like to use as your custom thumbnail.
  6. Select Save.

How do I embed a video in HubSpot landing page?

Embed an external video in a video module

  1. In your HubSpot account, navigate to Marketing > Email.
  2. Click the name of the email.
  3. In the sidebar editor, click the Video module and drag it into your email.
  4. In the content editor, click the video module to edit its options.
  5. Under Video type, select Embed.
  6. Enter the Video URL.

Do videos convert better than text?

Video marketing isn’t easy, but when done well there’s no better way to convert viewers into customers. Over 70% of marketers claim that video produces more conversions than any other content. That is because video is more engaging, more memorable, drives more traffic, and holds almost every other advantage over text.

Do videos increase conversions?

Video has been proven to help increase conversion rates, engagement rates, and more. 97% of video marketers reported that video increased user understanding of a product or service, and 76% reported video helped them increase sales. Including a video on your landing page can increase conversions by more than 80%.

How much does video conversion increase?

Video is entertaining, visual, and drastically underused to convert leads. Yet, having a video on your landing page can increase your conversion rate by 80%, according to EyeWideDigital.

How do you make YouTube your homepage?

To get started, head to YouTube and sign into your account (if you’re not already signed in). Near the top of the page, click Add/Remove Modules. (If you don’t see that option, find your username in the upper-right corner, click it, and then choose Account. Finally, click Customize Homepage.)

How to create a successful landing page video?

Use directional cues within the video. Having their attention is nice, but if you want them to convert then point your visitors at your landing page’s conversion goal. This can be a physical action (like a person pointing), an animation, or verbal instruction. Write a script before recording.

Are video landing pages the wrong call for You?

Unbounce’s Page Speed Report for Marketers found that 52.8% of consumers say they’ll give up video for faster loads on phones. If you’re designing for mobile or targeting a population with slow connections, video landing pages might be the wrong call. They can distract from your call to action.

What are the best landing pages for your online business?

But there’s another option that can be a hidden gem for your online business. Video landing pages. Adding a video to your landing pages lets you fit all your personality and wisdom into one page. A great video landing page shows off your product and connecting with your audience in a way that just isn’t possible through the written word.

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