Does Kurkure actually contain plastic?
Damage control. “Rumours” that PepsiCo products, Kurkure in particular, contain plastic in their ingredients have been doing the rounds for many years. “The myth that Kurkure contains plastic has been proven untrue over a period of time. Kurkure, like any other snack made from rice and papad will burn.
Is Lehar and Kurkure same?
Lehar, the Indian partner’s brand name, was added to Kurkure for access to local taste and cues.
Is it safe to eat Kurkure?
In the letter, they have stated that the chips are completely and 100% safe, vegetarian and made from ingredients like rice, corn, salt, besan, vegetable oil and spices in keeping with the regulations required in the country.
What is Kurkure packet made of?
Kurkure is made from rice meal, edible vegetable oil (palm oil), corn meal, gram meal, spices (turmeric), condiments, salt, sugar, tartaric, milk solids, and E631. Also, it contains flavour (natural and nature identical flavouring substances).
What was the problem faced by Kurkure?
The Kurkure plastic controversy spread like wildfire, making every Indian mother question her choices for her child and its effects on their health, if any. Many continued to believe Kurkure plastic rumors that seemed to escalate and spread to other social media platforms with time.
Is Lehar an Indian brand?
Lehar India Private Limited is a Non-govt company, incorporated on 22 Aug, 1997. It’s a private unlisted company and is classified as’company limited by shares’.
What happened to Lehar?
NEW DELHI: Food and beverages firm PepsiCo has consolidated traditional packaged snacks such as namkeens for the mass market under a new entity, Lehar Foods, to take on regional brands such as Balaji, Bikanerwala and A-Top Foods.
Is Taka Tak made of plastic?
Features: Made from recycled plastic.
Is it safe to eat Maggi?
Maggi noodles are completely safe to eat. In April 2015, a laboratory in India said it had detected lead levels in a sample of Nestlé Maggi noodles above permissible limits, and monosodium glutamate – despite a ‘no added MSG label’.
Does Kurkure contain non veg?
Kurkure has a green symbol, indicating that it is vegetarian which is in compliance to requirements as per Food Safety & Standards (Packaging & Labelling) Regulations. In addition, Kurkure has another mark on the front, marking that it’s made from simple kitchen ingredients. So it is fully vegetarian for sure.
What was the impact of the advertisement campaign by Kurkure?
Kurkure Chaitime Achievers was reportedly the first-ever Consumer-generated participation move in the history of Advertising in India – 100,000 responses in just 6 weeks, and Sales growth of 19% over the previous year were recorded. Kurkure advertising journey created an industry first.
Does Kurkure have plastic in it?
For quite a few years, Kurkure has had to endure the constant suspicion from customers and people that there might be plastic present within the chips. This suspicion came about when a few years ago, a video went viral wherein a person showed them burning Kurkure and all that was left was plastic residue.
What happened to Kurkure?
This suspicion came about when a few years ago, a video went viral wherein a person showed them burning Kurkure and all that was left was plastic residue. This resulted in mass breakage of trust across the country for many loyal customers of the brand and many gave up in search of a more ‘safe’ brand.
Is Kurkure an unhealthy snack?
PepsiCo launched Kurkure 15 years ago and has retained a dominant market share for the brand despite intense competition from both organized and unorganized players. In this period the brand also overcame some challenges including allegations that the snack was unhealthy.
What is the market share of Kurkure in India?
Industry sources say Kurkure continues to hold 60 per cent of the market share in the segment. All others such as Bingo, Yellow Diamond, Balaji and Bikanerwala together accounts for less than 25 per cent. “We will continue to take the high road of product innovation and have recently entered the puffed snacks range.