What is GTM conversion linker?

What is GTM conversion linker?

The conversion linker tag automatically detects the ad click information in your conversion page URLs, and stores this information in first-party cookies on your domain for web pages, and passes the data in URLs for AMP pages.

How do I track a GTM URL?

  1. Step 1: Enable click variables in GTM.
  2. Step 2: Put GTM in Preview Mode.
  3. Step 3: Create your click trigger for all clicks.
  4. Step 4: Identify the unique click-related variable.
  5. Step 5: Modify the GTM click trigger to fire only for the specific link click.
  6. Step 6: Implement the GA click tracking tag.
  7. Step 7: Test the tag.

How do I create a GTM link?

Let’s proceed to step 1.

  1. Enable a link click trigger in GTM.
  2. Enable built-in Click Variables.
  3. Create a tag.
  4. Update the click trigger.
  5. Test.
  6. Create an All Elements Click trigger in GTM.
  7. Enable click variables in GTM.
  8. Create a Tag.

Do you need conversion linker?

In order to keep tracking important events with Google Ads precisely, you need to start using Conversion Linker tag as well. You do not need this tag if you: Have linked Google Analytics account to Google Ads. Or you are tracking Google Ads conversions by using the new Global Site Tag (gtag.

What is a conversion URL?

A page of your website that someone reaches after performing a valuable action, like a purchase confirmation page.

How do I find my conversion ID?

Find your conversion ID and label

  1. Log in to Google Ads.
  2. Go to Tools > Conversions.
  3. Select the conversion action you want to work with.
  4. Click Tag setup.
  5. Click Instal the tag yourself.
  6. In an Event snippet section, you will see lines of code. Spot the piece with ‘send_to’: ‘AW-CONVERSION_ID/CONVERSION_LABEL’ .

How do I track clicks with GTM?

  1. 10 Steps to Track Website CTAs as Events Using GA & GTM.
  2. Set up Google Tag Manager and implement both pixels on your website.
  3. Enable “Click Variables” in Google Tag Manager.
  4. Figure out which events you want to track on your website.
  5. Create a “generic” click trigger in Google Tag Manager.
  6. Publish your container.

How do I add Facebook pixel to GTM?

Using Facebook pixel with Google Tag Manager

  1. Log in to your Google Tag Manager account.
  2. Select your website’s container and click Add a new tag.
  3. Click Custom HTML Tag and enter a name for your tag.
  4. Go to Facebook Events Manager and select Add Event.
  5. Select From a New Website.
  6. Select Install code manually.

Does Google Analytics have a heat map?

What is a Google Analytics heat map? Google offers an official heatmap Chrome browser extension called Page Analytics (by Google). Once installed, it shows you where visitors click on your web pages.

What is _gcl_au cookie?

It’s the first party cookie for “Conversion Linker” functionality – it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.

Can you track conversions on Twitter?

Conversion tracking enables you to measure your return on ad spend by tracking the actions people take after viewing or engaging with your ads on Twitter. Once conversion tracking is set up, you’ll also be able to track cross-device conversions.

What is the url variable in GTM?

Another cool feature of the URL variable in GTM is that you can work not only with the URL of the current page (because that’s how the variable works by default). In fact, you can use any variable as an input.

How to configure Google Tag Manager (GTM) click tracking?

Step 1. Enable a generic link click trigger in GTM Step 2. Enable built-in click Variables Step 3. Create a tag Step 4. Update the trigger Step 5. Test (in GTM and GA) #4.2. Configure a Google Analytics conversion based on a click event #5. Google Tag Manager button click tracking Step 1. Create a generic All Elements click trigger Step 2.

How to extract a query parameter with Google Tag Manager?

If you want to extract a query parameter with Google Tag Manager, go to your GTMr container > Variables > New (in the User-defined variables section). Enter the following settings: Query key: product_id (you should enter here the name of the actual query string you want to get)

How do I use the link click trigger in GTM?

Step 1. Enable a generic link click trigger in GTM Step 2. Enable built-in click Variables Step 3. Create a tag Step 4. Update the trigger Step 5. Test (in GTM and GA)

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