Which of the following is an example of a product line stretch upwards?
The examples of upward product line stretching in the automobile industry are Honda, Toyota, Lamborghini, Bentley, Acura, and Volkswagen. These brands followed the upward stretching decision and offered premium products.
What are some examples of a product line?
Examples of Product Lines The company’s product lines include footwear, clothing, and equipment. PepsiCo (PEP) owns, among many other lines globally, Frito Lay, Gatorade, Quaker Oats, and Tropicana.
What is product line filling example?
Product line filling is the addition of further items to the current line of products that a company is dealing in. Eg. Maruti Suzuki had launched Alto in the year 2000 which was a product between two other models of Maruti- Maruti 800 and Maruti Zen.
What is an example of brand stretching?
Brand stretch: a launch of a new product into a completely different and unrelated category e.g. Galaxy Creamy Hot Chocolate with Marshmallows or Robinsons Classic Fruits Sweets.
What is downward stretch?
Downward stretching occurs when a new product is introduced into an already established line of products. Often the new product is launched at a lower price point than its peers in the same brand.
What is upward and downward stretching of a product line?
An upward stretch of the product line is the opposite to the downward stretch. Here the firm introduces products that are of high quality as compared to the normal offerings – such as the Coca-Cola example above.
What is product line stretching?
Line stretching is an expanding strategy by a company where the new products are launched in the same product line but beyond the current product range with some additional or different features. Line stretching can be done down market, up market or both ways.
What is a product line up?
n (Marketing) a group of related products marketed by the same company.
What is downward product line stretching?
A downward stretch of the product line is when a firm introduces lower quality products that they are normally associated with – such as the Apple example above. Firms would engage in downward stretching of their product line for several reasons: to block competitor activities and competitive product offerings.
Which of the following is an example of a product line extension?
Which of the following would be an example of product line extension? Coke, in addition to its existing Diet Coke flavors, introduces chocolate-flavored Diet Coke. When Frito-Lay decided to introduce a salsa product line, it used the existing Tostitos brand (under which it sells taco chips).
What is a downward stretch of the product line?
A downward stretch of the product line is when a firm introduces lower quality products that they are normally associated with – such as the Apple example above. Firms would engage in downward stretching of their product line for several reasons:
What is downward stretching?
Downward stretching occurs when a new product is introduced into an already established line of products. Often the new product is launched at a lower price point than its peers in the same brand.
What is an example of upward stretching in business?
For example; TATA introduced low cost car “Nano” in the market. Upward stretching is the opposite of downward stretching. When an organization adds a new product in the current product line but at higher price than the existing one, it is called upward stretching.
What are the types of product line stretching?
Product line stretching 1 Down Market product line stretching. This type of Market stretch is observed when a brand is present in the middle or the upper premium markets but does not want to 2 Up Market Product line stretching. 3 Two way Product line stretching.