Why is the Coca-Cola bottle shaped the way it is?

Why is the Coca-Cola bottle shaped the way it is?

To avoid confusion with copycat brands, The Coca-Cola Company asked the Root Glass Company in Terra Haute, Indiana, to create a package that was “so distinctive that it could be recognized by touch alone and so unique it could be identified when shattered on the ground.”

What is the Coke bottle shape called?

diamond shaped
As a first step to help the bottlers, in 1906, The Coca-Cola Company introduced a diamond shaped label with a colorful trademark to stand out from the infringers. Unfortunately, Coca-Cola was often sold out of barrels of ice-cold water that would cause the labels to peel off.

Is the shape of a Coca-Cola bottle a registered trademark?

The Coke bottle design was introduced decades ago. The bottle shape has been a registered trademark since 1977. That’s right, a shape of a package or produce can be produced as a trademark, to the extent the shape is not functional.

What is a Hutchinson style Coca-Cola bottle?

When Coca-Cola started bottling their own drinks, they used a Hutchinson bottle, which looked essentially like the bottle above. Hutchinson bottles had straight sides, a metal stopper, and a logo right in the center. Today, some of these bottles go for up to $4,000.

Is the Coke bottle shape legally protected?

Years later in April 1960, after the product gained established customer recognition over time, Coca-Cola obtained federal trademark registration for its fluted contour bottle shape, thereby enabling the company to protect its fluted bottle design indefinitely with continuous use and protecting the iconic bottle that …

Why do bottles have curves?

Why do wine bottles have indentations in their bottoms? The curved sides of the bottle make it strong and the indent strengthens the base. Also, during the fermentation process bottles of some wines are stored upside down. The indentation makes them easier to stack.

Why is it not obvious that the Coca-Cola bottle shape should get trademark protection?

coca-cola-besser. First, the court stated the consumer is accustomed to a wide range of variants of shapes of bottles. Therefore, consumers are, in general, not enable to see the shape of the bottle as an indication of its origin. Therefore, the court decided to dismiss the action brought by the Coca-Cola Company.

What is Hutchinson bottle?

Hutchinson soda bottles are a unique type of antique bottle that had a wire stopper inside the neck and blob of the bottle. We collectors often refer to them simply as “Hutches”. The gasket is designed to seal the bottle below the neck at the shoulder of the bottle from the inside.

Can you copyright a bottle shape?

Can you register your bottle shape as a trademark? The answer is yes, if the design is distinctive and not merely functional.

Why are bottles curved at the bottom?

First, the indent is designed to prevent the bottle exploding. The curved wall of the bottle makes for a very strong structure, and the indent makes the base as strong as the wall.

Why is the bottom of my glass bottle not flat?

Historically, punts were a function of wine bottles being made by glassblowers. The seam was pushed up to make sure the bottle could stand upright and there wasn’t a sharp point of glass on the bottom. It’s also thought that the punt added to the bottle’s structural integrity.

What is the origin of the Coca-Cola bottle shape?

Glass manufacturers were approached to come up with a unique bottle design for Coca‑Cola. The Root Glass Company of Terre Haute, Indiana,designed with the famous contour shape, which won enthusiastic approval from Coca‑Cola in 1915 and was introduced in 1916.

What is the Coca-Cola Contour bottle?

The Coca‑Cola Contour Bottle was the first commercial product to appear on the cover of TIME magazine, establishing Coca‑Cola as a truly international brand. Also this year, the first television advert featuring Coca‑Cola’s Contour Bottle appeared during CBS’ The Edgar Bergen-Charlie McCarthy Show.

What are the different sizes of Coca-Cola bottles?

For the first time, people could buy different sized bottles of Coca‑Cola. As well as the traditional 6.5 ounce contour bottle, shops also started selling larger 10, 12 and 26 ounce versions. The Contour Bottle with the word ‘Coca‑Cola’ written on it received its first trademark from the US Patent and Trademark Office.

Why did Thomas and Whitehead decide to bottle Coca-Cola?

Thomas and Whitehead wanted to capitalize on the popularity of the drink by bottling it to be consumed outside the four walls of a soda fountain. The contract the two signed was a geographic one and The Coca-Cola Bottling Company began franchising the rights to bottle Coca-Cola in cities across the U.S.

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