What is return path in media?

What is return path in media?

The process is called return path data as the viewership information—such as what channel is being watched and for how long—flows back from the set-top boxes. The back-end server registers the channels you tune into or switch to.

What is Kantar used for?

Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets.

What is set top box data?

A set-top box (STB) is an information device that enables content from a cable or satellite signal to be displayed on a television. Though STB data has been actively collected for quite some time, linking the information with third-party data has only become available in the past decade.

What is Nielsen RPD?

RPD is a Passive Measurement System Since it began measuring local television in 2010, ComScore has used RPD data to provide viewing measurement. Nielsen began to utilize RPD in 2018 as a component to replace its Diary measurement.

Why TV audience measurement is critical in advertising?

The information that is gathered through TV audience measurement can be extremely valuable and it can help content creators to plan their approach. It is through TV audience measurement that people can determine the price of ads at a certain point.

What is a TV rating point?

Ratings point is a measure of viewership of a particular television programme. One single television ratings point (Rtg or TVR) represents 1% of television households in the surveyed area in a given minute. As of 2004, there are an estimated 109.6 million television households in the United States.

What is Kantar data?

In the UK, the Kantar Data panel is a statistically representative sample of 30,000 Households stratified by age, gender, region, number of children, pet ownership, residential status, life stage, income/social class etc.

How do I read Kantar data?

Decode the Kantar Market Data Panel

1. #1: Penetration – shoppers buying. The percentage of GB households purchasing in the chose category at least once in that time period.
2. #2: Frequency – How often they bought.
3. #3: Average Weight of Purchase.
4. #4: Amount Spent /Volume per trip.
5. #5: Loyalty.

What is DVB set-top box?

Digital Satellite Receivers (DTH Set-Top Boxes) are capable of receiving Free-to-Air channels on “C” and ” KU” band with large amount of memory and 22K ON/OFF function. It can receive both TV and Radio Channels with STEREO audio.

Is Phoenix an LPM market?

1 The following 25 markets are served by Nielsen’s Local People Meter service: Atlanta, Baltimore, Boston, Charlotte, Chicago, Cleveland, Dallas, Denver, Detroit, Houston, Los Angeles, Miami, Minneapolis, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Sacramento, San Francisco, Seattle, St.