What are the 8 elements of marketing communication?

What are the 8 elements of marketing communication?

The basic process of marketing communication, as depicted in figure 9.1, involves the following constituents:

• 1) Sender: It refers to the marketing firm which is conveying the message.
• 2) Encoding: Before a message can be sent, it has to be encoded.
• 3) Message:
• 4) Medium:
• 5) Decoding:
• 6) Receiver:
• 7) Noise:
• 8) Feedback:

What is Integrated Marketing communication PPT?

“Integrated Marketing Communication (IMC) is a process for planning, executing and monitoring the brand message that create customer relationship”.

Which is type of marketing communication?

There are four types of marketing communication, including advertising, public relations, and sales promotions. Being the most powerful device of marketing communication, advertising offers an extended reach to audience and high frequency of message delivery.

What are the main elements of marketing communication?

Marketing communication includes Advertising, Sales Promotion, Events and Experiences (sponsorship), Public Relations and Publicity, Direct Marketing, Interactive Marketing, Word-of- Mouth Marketing, Personal Selling. These tools of communication are collectively called as Marketing Communication Mix.

What are the components of marketing communications?

Marketing Communication – Top 5 Elements: Advertising, Direct Marketing, Personal Selling, Public Relation and Sales Promotion. The five elements of the Marketing Communication mix are Advertising, Direct marketing, and Personal selling, Public relations and Sales promotion. These are discussed below.

Why is integrated marketing communication important?

Integrated marketing communication plays an essential role in delivering a unified message to end-users through various channels and thus has better chances of attracting customers. Integrated marketing communication ensures the brand (product or service) is an instant hit among end-users.

What is the meaning of Mark marketing communication?

Marketing Communication. Definition: The Marketing Communication refers to the means adopted by the companies to convey messages about the products and the brands they sell, either directly or indirectly to the customers with the intention to persuade them to purchase.

What is marketing communication 110 1stfp?

CHAPTER 3 Marketing communication 110 1stFP: Digital media relevance The multi-directional capabilities of digital media facilitate the flow of information exchanges between individuals and organisations. 3.9.2 2ndFP: Indirect exchange masks the fundamental basis of exchange 2ndFP: Overview

What is marketing communication efforts?

marketing communication efforts, which is exchanged between consumers and organisations. CHAPTER 3 Marketing communication 110 1stFP: Digital media relevance The multi-directional capabilities of digital media facilitate the flow of information exchanges between individuals and organisations.

What is marketing communication mix?

It is considered as one of the most reliable modes of communication because it is done directly either orally, i.e., face to face or in writing via emails or text messages. Thus, marketing Communication mix refers to the different tools that a firm can adopt to inform, persuade, and remind the customer about the product and services it sells.