When did Mattel acquire Mega Bloks?
On February 28, 2014, it was announced that Mattel, Inc. would acquire Mega Brands Inc. for approximately US$450 million. It became a wholly owned subsidiary of Mattel as of April 20, 2014.
Does Mattel own mega?
NT) announced today a definitive agreement for Mattel’s acquisition, through a wholly-owned subsidiary of Mattel, Inc. , of MEGA Brands for US$460 million .
Is Mega Construx owned by Lego?
Mega Brands owns both Mega Construx and Mega Bloks. Currently, Mega Construx is Mega Brands’ Lego-competing building brick sets. So, Legos and the Mega Brand currently both have a brand for smaller blocks (Mega Construx and Lego) and a brand for larger blocks (Mega Bloks and Duplo).
What is the difference between Mega Bloks and LEGO?
Lego and Mega Blocks are two brand names of construction-type toys as well as minifigures. The main difference between both toys is the company that produces them. Lego is produced by the Lego Group, a private company in Denmark while Mega Blocks is produced by Mega Brands, a public company based in Canada.
Who designed Mega Bloks?
Victor Bertrand
Toys R’ Us offered a million dollar deal to Victor Bertrand, the creator of Mega Bloks, as soon as they heard of the success of the blocks in Canada. Bertrand invented these magnificent plastic, interlocking, building blocks that children all around the world use today (“Company-Histories.com”).
What came first Lego or Mega Bloks?
Lego and Mega Bloks have inspired an entire subculture of fascinating designs built with their plastic building blocks….Comparison chart.
| Lego | Mega Bloks | |
|---|---|---|
| Release | 1949 | 1967 |
| Origin | Denmark | Canada |
| Cost | More expensive | Less expensive |
| Color | Various (non metallic) | Various (including metallic and camo) |
What is the difference between Lego and DUPLO?
Duplo bricks are twice the length, height, and width of traditional Lego bricks, making them easier to handle and less likely to be swallowed by younger children. Despite their size, they are still compatible with traditional Lego bricks. Duplo products are manufactured in Nyíregyháza, Hungary.
What does mattmattel’s acquisition of Mega Brands mean for the brand?
Mattel’s portfolio of brands will complement MEGA Brands flagship MEGA BLOKS ® construction sets and existing licensed brands, and creates the opportunity to grow the MEGA Brands sizable arts & crafts business, with brands including Rose Art ® and Board Dudes ®.
What does the Mattel-toy company acquisition mean for Mattel?
This acquisition represents one of the key avenues for achieving Mattel’s global growth strategy by entering strategic categories that can benefit from the brands, distribution reach and marketing strength of the world’s largest toy maker.
Who is MEGA Brands?
MEGA Brands, a trusted family of leading global brands founded and based in Montreal, is the No. 2 player in the $4-billion construction building sets category 1 with its MEGA BLOKS ® brand as well as a competitor in the $2-billion arts & crafts category 2.
How many employees does Mattel have?
With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.